Motorcycle pioneer Erik Buell launches new electric motorcycle brand ‘Fuell’
Mar. 5th 2019 Micah Toll
Famed motorcycle designer Erik Buell unveiled his new electric motorcycle
brand today. In addition to a futuristic-looking new electric motorcycle
design, the company also debuted a tech-infused electric bicycle.
Erik Buell is known in the industry as a pioneer of motorcycle racing
technology. A former Harley-Davidson engineer, he founded Buell Motorcycles,
which was eventually purchased by Harley-Davidson.
Now the prolific designer has unveiled his latest venture, the electric
mobility brand Fuell.
But Buell isn’t going in alone.
He has teamed up legendary engineer Frédéric Vasseur, the Alfa Romeo Formula
1 team principal and founder of Spark Racing Technology (which builds the
Formula E racers).
With Vasseur’s electric vehicle experience and Buell’s motorcycle design
mastery, the team represents a potent mix of skills needed by any new
electric mobility startup.
Together they dropped the veil on two new electric rides, the Flow electric
motorcycle and Fluid electric bicycle.
Fuell Flow electric motorcycle
The Fuell Flow electric motorcycle will come in two variants: 11 kW (14.8
hp) or 35 kW (47 hp).
Despite the founders’ racing pedigrees, the Flow electric motorcycle is
designed primarily for urban applications. That’s been a common theme in
many new electric motorcycle unveilings lately.
A rear hub motor is mounted in a single-sided swingarm with an off-center
While the hub motor may add unsprung weight that would be less than
desirable for high performance racing, its advantage in a commuter is that
it frees up cargo space in the bike. The Flow should feature 50 liters (1.75
cubic feet) of cargo space. That’s huge in the motorcycle world, where space
for a pair gloves or sunglasses is often considered a luxury.
Charging should also take just 30 minutes on a 20 kW public charger.
The Flow appears to lack a foot brake but also has an empty left bar where a
rear hand brake would otherwise rest, meaning a single right brake lever
might control the hydraulic disc brake in the front and regenerative braking
in the rear.
Fuell indicates that the Flow should start at $10,995.
Fuell Fluid electric bicycle
Fuell’s new electric bicycle is innovative in its own right.
It sports not one but two 500 Wh batteries for 1 kWh of total on-board
energy storage. Fuell claims that should be enough for 125 mi (201 km),
though we’re assuming that’s in ECO mode with pedal assist. Even so, that’s
some serious range.
The electric bike features a mid-drive motor that uses a belt drive to
transfer 100 Nm of torque to the rear wheel.
The Fuell Fluid will be available in both 20 mph (32 km/h) and 28 mph (45
km/h) versions. The bike should start at $3,295. That’s high compared to
some budget-level $500 e-bikes we’ve tested, but actually quite reasonable
considering the high battery capacity, mid-drive motor and belt drive. Other
belt drive bikes we’ve ridden cost even more and don’t have nearly the same
aesthetics as the Fuell Fluid.
Fuell plans to have a fully functional website by next month where they’ll
start taking orders for the Fluid. The company expects to begin deliveries
for the Fluid e-bike this year. Don’t expect to see a Fuell Flow electric
motorcycle in your garage until at least 2021 though.
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