EVLN: CEO Schot maintain$ an Audi TT icon poker-face> Sporty EV?

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EVLN: CEO Schot maintain$ an Audi TT icon poker-face> Sporty EV?

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Audi TT May Live on as a Sporty Electric Car
Electrification could save the Audi TT and R8
March 15, 2019  Kelly Pleskot



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Audi TT May Live on as a Sporty Electric Car
Electrification could save the Audi TT and R8
March 15, 2019  Kelly Pleskot

Audi is shifting its resources to electric cars, mobility, and technology,
which may leave no room for the TT in its future lineup. A report from
Autocar revealed Audi was re-evaluating the future of the TT, but now,
Audi's tech development boss says he's fighting to keep the TT and turn it
into an electrified car.

Audi board member for technical development Hans-Joachim Rothenpieler says
there have been "emotional discussions" about the TT among the company's
management. "Some people say we should stop it but I say that it's part of
our DNA," he told Auto Express. "We're fighting for it. We want it. It's our
DNA and that's what we're fighting for. I'm going to convince my colleagues
on how it can be electrified."

Rothenpieler said the Audi R8 could also be saved through electrification.
"The same applies to R8 as to TT," Rothenpieler said. "We're involved in
discussing this, and these models and RS will need a change into

Audi CEO Bram Schot is maintaining his poker face, however. "Audi will
always have icon cars," he told Auto Express. "We are an emotional brand.
The E-Tron GT will be a new icon. But with the TT and R8, we're also looking
at volumes because profitability is something we need to focus on."

Recently, he told Autocar, "I've got some things cooking which could replace
TT, though not necessarily directly."

Audi will introduce a line of E-Tron electric vehicles, including a midsize
SUV, small SUV, Sportback, the China-only Q2 L, and a four-passenger sedan
previewed by the GT concept. Audi promises to introduce 12 pure electric
vehicles by 2025. Given that the TT has always had a relationship with the
Volkswagen Golf, and the ID hatch is a kind of spiritual successor to the
Golf, there would be some poetry in a future TT sharing the MEB platform of
the ID line, which will also include a crossover, sedan, and microbus
tribute. And as we've seen with the recent ID Buggy concept, the economies
of scale of VW's flexible skateboard platform can give niche cars a better
shot at production. Whether that's what Audi's Rothenpieler has in mind
remains to be seen, however.
[© motortrend.com]

Next Audi TT could become electric-only model
Audi's technical boss has suggested that the future of the Audi TT could be
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