EVLN: Giddy intentions don't feed the bulldog> (master’s thesis online: EVmatch)

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EVLN: Giddy intentions don't feed the bulldog> (master’s thesis online: EVmatch)

brucedp
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% Don't be confused by 'their' use of the term peer-to-peer (p2p): their subscribed plugin-drivers utilize existing EVSE using EVmatch's lyft/uber-style online payment method. This is not files being shared/transferred between networked peers (i.e.: torrents, etc.).

Bottom line: their client base is tiny, its only in SoCal, their web site needs serious work, they have no apps ...
The January interview below speaks of their business-inexperience (business is business, no matter what gender you are). Business' tough/harsh realities:
 Drop the giddy-smiles, don't use the gender-card, be business-serious/focused to achieve goals ...
Else, plugshare.com 's huge EVSE sharing base will trample& leave them reeling.
%

https://www.noozhawk.com/article/santa_barbara_evmatch_electric_vehicle_drivers_charging_stations_20170820
Santa Barbara Startup EVMatch Connects Electric Vehicle Drivers with Charging Stations
August 20, 2017  Julia Lee, Noozhawk Intern

[image  / EVMatch
https://www.noozhawk.com/images/uploads/EVmatch_HeatherandShannon-1000.jpg
(plugging in a pih with giddy-child smiles)  Heather Hochrein, left, and Shannon Walker started EVMatch, which connects electric vehicle drivers with people who have charging stations.
]

A company started by two Santa Barbara-area women that matches up electric vehicle drivers with charging stations now has registered users throughout Southern California.

EVMatch was started by Heather Hochrein, its CEO, and co-founder Shannon Walker, and it was originally a master’s thesis project for the Bren School of Environmental Science and Management at UC Santa Barbara.

The project focused on vehicle electrification as a way to reduce greenhouse gas emissions and local air pollution, Hochrein said.

The mission of EVMatch is to utilize the sharing economy to increase the number of charging resources.


Through the website, people can share access to their home charging station, set a price and designate when it’s available so other electric vehicle drivers can book a time and pay for using the station.


The service was launched in the greater Los Angeles [CA] area in April and EVMatch now has stations from Goleta to San Diego.

While in graduate school, Hochrein said, she and Walker conducted extensive customer research on barriers to adoption for electric vehicles.

“We found that the three major barriers were lack of charging accessibility, high up-front cost and limited battery range,”​ she said, adding that auto manufacturers are addressing the range and cost considerations.

“However, there’s still inadequate charging infrastructure to support widespread vehicle electrification, especially for people like renters and multiunit dwellers who don’t have access to home charging,”​ Hochrein said.

“A lot of electric vehicle drivers right now simply plug in at home, which works really well if you have a single-family home but doesn’t work as well if you don’t have the access to off-street parking and charging at home.”


EVMatch currently has 135 users registered. These are people who have registered their electric vehicles, and about half of them are charging hosts who share access to their charging stations, Hochrein said.

The company will be expanding to Northern California in September and will be launching a mobile IOS app at the same time. It will be primarily in the Bay Area and Sacramento.


EVMatch plans to operate predominantly in California because that’s where most of the electric vehicles are, but the company is looking at strategic expansion to other U.S. cities with high levels of electric vehicle adoption, Hochrein said.
[© noozhawk.com]
...
https://www.linkedin.com/in/heather-hochrein
Heather Hochrein | Santa Barbara, California - ‎Co-founder and Chief Executive Officer at EVmatch ... Co-founder and CEO of EVMatch, a sharing platform for the electric vehicle (EV) community.
...
https://www.linkedin.com/in/shannon-walker-75b76773
Shannon Walker | Santa Barbara, California Area - ‎COO at EVMatch ... EVmatch is a sharing platform for the electric vehicle (EV) community that redefines the public ...
...
[dated]
http://www.impactmania.com/article/evmatch-charging-the-future-of-transportation/
EVmatch: Charging the Future of Transportation
Jan 24, 2017 ... their journey developing a business that spans two traditionally male dominated industries ... it’s challenging because we’re not inherently “part of the club.” ...  (which) are heavily male-dominated ... our funding came from award money that we won as a student project and from fellowships ... There’s an accelerator specifically for women ... that’s providing some funding ... we will be seeking private investment from Angel Investors ... Venture Capital ...



https://www.google.com/search?q=EVMatch+peer
(EVmatch's use of the term peer-to-peer could cause confusion)
...
https://www.techopedia.com/definition/25777/peer-to-peer-network-p2p-network
What is a Peer-To-Peer Network (P2P)? - Definition from Techopedia
A peer-to-peer (P2P) network is group of computers, each of which acts as a node for sharing files within the group. Instead of having a central server to act as a ...
...
https://www.merriam-webster.com/dictionary/use/play%20the%20race/gender%20card
The gender-card
https://en.wiktionary.org/wiki/gender_card#English
http://idioms.thefreedictionary.com/play+the+gender+card
...
http://www.urbandictionary.com/define.php?term=feed%20the%20bulldog
Good intentions don't feed the bulldog ...
...
http://www.phrases.org.uk/bulletin_board/7/messages/435.html
In business, to "feed the bulldog" is to ...
...
[dated]
http://elitedaily.com/money/entrepreneurship/25-harsh-realities-every-entrepreneur-faces/606754/
25 Harsh Realities Entrepreneurs Face When Starting Businesses That No One Talks About
May 23, 2014 ... when founding a startup and running it, you'll always come up against the same issues ...
...
https://www.google.com/search?q=giddy+gal+smiles&tbm=isch
Giddy images
https://www.google.com/search?q=giddy+boy+smiles&tbm=isch




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http://evdl.org/evln/


{brucedp.neocities.org}