Several new electric vehicles have been unveiled in recent weeks and people
like to call them ‘Tesla killers’ or say that they are directly aimed at
competing with Tesla, which is not entirely false in some cases.
Hyundai certainly thinks so since it apparently went as far as challenging
Tesla CEO Elon Musk in billboards seen in Europe.
It’s not the first time that Tesla has been teased in billboards from
Last summer, Audi had a series of billboards teasing Tesla and Elon Musk
over their recently unveiled electric concept.
It was laughed off by Tesla fans and EV enthusiasts since it was about a
vehicle concept that we knew little about and it is not even set for
production until a few more years.
But Hyundai unveiled its new Kona Electric last week and the vehicle is set
to enter production in the coming months.
Now billboards for the vehicle with the mention ‘Your turn, Elon’ have been
showing up in Europe:
The Kona Electric is compact SUV with a range of up to 292 miles, according
This is actually exciting for me. There’s starting to be some real
competition with electric vehicles and ultimately, it should be good for the
Though I still think that newcomers should be careful about marketing their
EVs against other EVs. The biggest market to go after is current gas-powered
cars. They should aim at them.
But in the case of the Kona Electric, it is virtually alone as an electric
vehicle in its segment so it shouldn’t have much of an issue. Its biggest
problem is likely going to be availability since Hyundai reportedly plans to
only make about 20,000 units per year.
The vehicle coming closest to it is the upcoming Tesla Model Y, which might
be the reason for the billboard since Tesla is expected to unveil the
vehicle relatively soon.
But the Model Y is expected to be a little bigger and more aimed at the
luxury market – though the Kona Electric’s long-range version should be
around the same price.
Pricing and availability haven’t been released yet, but the vehicle is
expected to first launch in Korea and Europe by the end of the year.
Either way, that’s probably exactly the kind of stuff Elon Musk likes to see
based on his original mission for Tesla: accelerate the advent of electric