EVLN: Multiple HarleyD e-motorcycles> livewire to lightweight e-scooters

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EVLN: Multiple HarleyD e-motorcycles> livewire to lightweight e-scooters

Electric Vehicle Discussion List mailing list


https://electrek.co/2018/07/30/harley-davidson-is-expanding-its-ev-team/
Harley Davidson announces plans for multiple electric motorcycles and even
an electric bicycle
Jul. 30th 2018  Micah Toll

[images  
https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2018/04/harley.jpg
livewire

https://electrek.co/wp-content/uploads/sites/3/2014/06/061814-harley-davidson-livewire-electric-avengers-sipausa_13362382-f1.jpg?quality=82&strip=all&w=633

https://electrek.co/wp-content/uploads/sites/3/2016/06/livewire-10.jpg?quality=82&strip=all&w=940

https://electrek.co/wp-content/uploads/sites/3/2018/07/Harley-davidson-electric-lightweight-motorcycle.jpeg?quality=82&strip=all&w=1000
lightweight

https://electrek.co/wp-content/uploads/sites/3/2018/07/harley-davidson-scooter.jpeg?quality=82&strip=all&w=1000
e-scooter

https://electrek.co/wp-content/uploads/sites/3/2018/07/Screen-Shot-2018-07-30-at-9.30.10-AM.png?w=1000
]

If the name Harley Davidson conjures up images in your head of leather-clad
biker gangs flying down a desert highway while spewing exhaust from their
loud chrome pipes, then perhaps you’d better think again. As we reported
earlier this summer, Harley Davidson is well on their way to debuting their
first electric motorcycle which they are hoping will target a younger, more
urban audience – a market with which the brand desperately needs to succeed.

And now the company appears to be doubling down on that commitment by
announcing a new lineup of electric motorcycles while simultaneously
fleshing out their EV team with a string of new positions.

Harley Davidson’s electric motorcycle development has been known by the name
Project LiveWire, though the company trademarked the name Revelation in
connection with the project earlier this year, making it a good bet that the
new electric Harley will be known as the Revelation upon its final debut.

The project has been in progress for at least 4 years, and has a projected
release sometime next year.

Recently, the Milwaukee based motorcycle company quietly added multiple open
positions related to electric vehicle operations on the hiring page of their
website, fueling speculation that they are preparing to expand the scope of
their current EV project.

The company is currently looking for an Electric Vehicle Lead Project
Manager, a Developmental Services Engineer – Electric Vehicle, as well as
multiple Electric Vehicle Systems Engineers.

Now it appears that the speculation has been confirmed as Harley Davidson
announced today multiple new electric motorcycle platforms that are in
development over the next few years.

According to Harley Davidson’s Chief Operating Officer Michelle Kumbier:

    “We’re going big in EV with a family of products that will range in
size, power, as well as price. When you look at EV you know this is a whole
new customer base that we are bringing in.”

In addition to Harley Davidson’s 2019 halo model, the LiveWire, two smaller
and more affordable electric motorcycles are slated for 2021 and 2022.

Kumbier described these models as “more middleweight, if you will” and
designed for “accessible power”.

Harley Davidson also plans to cover the lightweight electric motorcycle
market as well, offering three different EVs designed to cater to the same
market currently dominated by electric scooters, mopeds and higher end
electric bicycles.

These three vehicles include a utility scooter, something that looks more or
less like a dirt bike, and perhaps most surprisingly for the bar-and-shield
motorcycle company, an electric-assist bicycle.

The development of these five new EV platforms won’t be cheap for Harley
Davidson, as the company indicated with their investment projections. They
plan to spend around $150-$180M on electric vehicle development through
2022, which will amount to around of one-third of their total operating
investments.

The other two-thirds are made up of investments in their middle/small
displacement gas-motorcycles and shifting their retail footprint towards
smaller retail locations in urban settings as opposed to their traditionally
larger suburban dealerships.

Exact specifications for Harley Davidson’s new electric motorcycles and
scooters and bikes have not yet been released. However, the company has
indicated that they are shifting focus towards a new market including
younger and more urban riders, which could imply a somewhat lower range.

The original LiveWire concept bike had an electric range of just 60 miles.
That would put the new Harley electric motorcycle well below some other
offerings from Zero Motorcycles, which could be Harley Davidson’s largest
competitor in the electric vehicle market.

Electrek’s Take
The fact that Harley Davidson is going all-in on electric vehicles is quite
encouraging, if not perhaps somewhat predictable. The company has known that
the writing was on the wall for years now regarding their aging gas bike
ridership, and CEO Matt Levatich has not been shy about admitting that the
company plans to aggressively shift its mindset towards a new generation of
younger, urban riders.

Without adapting, the company simply can’t succeed in the long-term.

But I must say I’m pleasantly surprised at the wide scope of Harley
Davidson’s plans over the next 4 years. While it was great to see the
company making progress on just one e-moto, the LiveWire, I’m definitely
excited to see that they are sufficiently committed to EV development to
already be in the planning stages for a wide range of two-wheeled electric
vehicles.

By adding scooters and e-bikes to their lineup, the company is definitely
shifting away from their rough, hardcore image of the past. If they can
reinvent themselves as a powerhouse of American made, two-wheeled EVs that
are both sensible and at least moderately affordable, they just may stand a
chance at succeeding in what is quickly becoming a crowded EV market.
[© electrek.co]


https://www.asphaltandrubber.com/bikes/harley-davidson-outlines-future-electric-lineup/
Harley-Davidson Outlines Its Future Electric Lineup
07/30/2018  Livewire getting closer to production ... Alta Motors has its
own electric street track concept, the Alta Redshift ST, and it is of note
that Harley-Davidson is riffing that same idea ...
https://i0.wp.com/www.asphaltandrubber.com/wp-content/uploads/2018/07/2019-harley-davidson-livewire.jpg?resize=635%2C423&ssl=1


+
https://www.redbull.com/ie-en/5-electric-motorbikes-hog-heaven?linkId=54674149
5 electric motorbikes that’ll speed you into hog heaven
20180721  Looking like one of the race bikes from Akira, the Energica Ego is
the world’s first Italian street-legal electric motorcycle ...
https://image.redbull.com/rbcom/052/2018-07-20/b181e056-45ca-497b-bca5-cca30a80525e/0012/0/144/0/1008/1920/1300/1/electric-motorbikes-main.jpg




For EVLN EV-newswire posts use:
 http://evdl.org/archive/


{brucedp.neocities.org}

--
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_______________________________________________
UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub
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Please discuss EV drag racing at NEDRA (http://groups.yahoo.com/group/NEDRA)

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Re: EVLN: Multiple HarleyD e-motorcycles> livewire to lightweight e-scooters

Electric Vehicle Discussion List mailing list
I own and ride a 1999 Harley Sportster. It is a great bike, it looks good
and I love it. I would really like to have an electric Harley, in a
mid-sized version, to kind of go along with my electric car (if Tesla will
ever release the standard range Model 3).
If the photos in the article are what Harley is coming out with for their
electric bikes then I think that they will fail. But, then I am an aging
boomer that is out of touch with what the younger riders will want.

On Aug 4, 2018 1:28 PM, "brucedp5 via EV" <[hidden email]> wrote:



https://electrek.co/2018/07/30/harley-davidson-is-expanding-its-ev-team/
Harley Davidson announces plans for multiple electric motorcycles and even
an electric bicycle
Jul. 30th 2018  Micah Toll

[images
https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2018/04/harley.jpg
livewire

https://electrek.co/wp-content/uploads/sites/3/2014/
06/061814-harley-davidson-livewire-electric-avengers-
sipausa_13362382-f1.jpg?quality=82&strip=all&w=633

https://electrek.co/wp-content/uploads/sites/3/2016/
06/livewire-10.jpg?quality=82&strip=all&w=940

https://electrek.co/wp-content/uploads/sites/3/2018/
07/Harley-davidson-electric-lightweight-motorcycle.jpeg?
quality=82&strip=all&w=1000
lightweight

https://electrek.co/wp-content/uploads/sites/3/2018/
07/harley-davidson-scooter.jpeg?quality=82&strip=all&w=1000
e-scooter

https://electrek.co/wp-content/uploads/sites/3/2018/
07/Screen-Shot-2018-07-30-at-9.30.10-AM.png?w=1000
]

If the name Harley Davidson conjures up images in your head of leather-clad
biker gangs flying down a desert highway while spewing exhaust from their
loud chrome pipes, then perhaps you’d better think again. As we reported
earlier this summer, Harley Davidson is well on their way to debuting their
first electric motorcycle which they are hoping will target a younger, more
urban audience – a market with which the brand desperately needs to succeed.

And now the company appears to be doubling down on that commitment by
announcing a new lineup of electric motorcycles while simultaneously
fleshing out their EV team with a string of new positions.

Harley Davidson’s electric motorcycle development has been known by the name
Project LiveWire, though the company trademarked the name Revelation in
connection with the project earlier this year, making it a good bet that the
new electric Harley will be known as the Revelation upon its final debut.

The project has been in progress for at least 4 years, and has a projected
release sometime next year.

Recently, the Milwaukee based motorcycle company quietly added multiple open
positions related to electric vehicle operations on the hiring page of their
website, fueling speculation that they are preparing to expand the scope of
their current EV project.

The company is currently looking for an Electric Vehicle Lead Project
Manager, a Developmental Services Engineer – Electric Vehicle, as well as
multiple Electric Vehicle Systems Engineers.

Now it appears that the speculation has been confirmed as Harley Davidson
announced today multiple new electric motorcycle platforms that are in
development over the next few years.

According to Harley Davidson’s Chief Operating Officer Michelle Kumbier:

    “We’re going big in EV with a family of products that will range in
size, power, as well as price. When you look at EV you know this is a whole
new customer base that we are bringing in.”

In addition to Harley Davidson’s 2019 halo model, the LiveWire, two smaller
and more affordable electric motorcycles are slated for 2021 and 2022.

Kumbier described these models as “more middleweight, if you will” and
designed for “accessible power”.

Harley Davidson also plans to cover the lightweight electric motorcycle
market as well, offering three different EVs designed to cater to the same
market currently dominated by electric scooters, mopeds and higher end
electric bicycles.

These three vehicles include a utility scooter, something that looks more or
less like a dirt bike, and perhaps most surprisingly for the bar-and-shield
motorcycle company, an electric-assist bicycle.

The development of these five new EV platforms won’t be cheap for Harley
Davidson, as the company indicated with their investment projections. They
plan to spend around $150-$180M on electric vehicle development through
2022, which will amount to around of one-third of their total operating
investments.

The other two-thirds are made up of investments in their middle/small
displacement gas-motorcycles and shifting their retail footprint towards
smaller retail locations in urban settings as opposed to their traditionally
larger suburban dealerships.

Exact specifications for Harley Davidson’s new electric motorcycles and
scooters and bikes have not yet been released. However, the company has
indicated that they are shifting focus towards a new market including
younger and more urban riders, which could imply a somewhat lower range.

The original LiveWire concept bike had an electric range of just 60 miles.
That would put the new Harley electric motorcycle well below some other
offerings from Zero Motorcycles, which could be Harley Davidson’s largest
competitor in the electric vehicle market.

Electrek’s Take
The fact that Harley Davidson is going all-in on electric vehicles is quite
encouraging, if not perhaps somewhat predictable. The company has known that
the writing was on the wall for years now regarding their aging gas bike
ridership, and CEO Matt Levatich has not been shy about admitting that the
company plans to aggressively shift its mindset towards a new generation of
younger, urban riders.

Without adapting, the company simply can’t succeed in the long-term.

But I must say I’m pleasantly surprised at the wide scope of Harley
Davidson’s plans over the next 4 years. While it was great to see the
company making progress on just one e-moto, the LiveWire, I’m definitely
excited to see that they are sufficiently committed to EV development to
already be in the planning stages for a wide range of two-wheeled electric
vehicles.

By adding scooters and e-bikes to their lineup, the company is definitely
shifting away from their rough, hardcore image of the past. If they can
reinvent themselves as a powerhouse of American made, two-wheeled EVs that
are both sensible and at least moderately affordable, they just may stand a
chance at succeeding in what is quickly becoming a crowded EV market.
[© electrek.co]


https://www.asphaltandrubber.com/bikes/harley-davidson-
outlines-future-electric-lineup/
Harley-Davidson Outlines Its Future Electric Lineup
07/30/2018  Livewire getting closer to production ... Alta Motors has its
own electric street track concept, the Alta Redshift ST, and it is of note
that Harley-Davidson is riffing that same idea ...
https://i0.wp.com/www.asphaltandrubber.com/wp-content/uploads/2018/07/2019-
harley-davidson-livewire.jpg?resize=635%2C423&ssl=1


+
https://www.redbull.com/ie-en/5-electric-motorbikes-hog-
heaven?linkId=54674149
5 electric motorbikes that’ll speed you into hog heaven
20180721  Looking like one of the race bikes from Akira, the Energica Ego is
the world’s first Italian street-legal electric motorcycle ...
https://image.redbull.com/rbcom/052/2018-07-20/b181e056-
45ca-497b-bca5-cca30a80525e/0012/0/144/0/1008/1920/1300/1/
electric-motorbikes-main.jpg




For EVLN EV-newswire posts use:
 http://evdl.org/archive/


{brucedp.neocities.org}

--
Sent from: http://electric-vehicle-discussion-list.413529.n4.nabble.com/
_______________________________________________
UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub
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Please discuss EV drag racing at NEDRA (http://groups.yahoo.com/group/NEDRA)
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