... Investors must be pragmatic when making decisions about which technology to back. The pragmatic investor understands the battle for market dominance is as much a race as it is a beauty contest. The further a leading technology gets ahead of its challenger, the "prettier" the challenger must be to unseat it. This is why a good enough product that delivers on its promise now often beats a better product that will deliver in the next five to ten years.
Today, many investors see the Battery Electric Vehicle (BEV) locked in a battle for the future with the Fuel Cell Electric Vehicle (FCEV). With a massive head start in sales thanks to manufacturers like Tesla Motors, Nissan, and General Motors and supporting infrastructure plays like Chargepoint, NRG Energy and Car Charging Group, the pressure is on the FCEV to deliver a substantial competitive advantage. With each BEV sold, the pressure grows.