EVLN: Zoe EV product tie-ins for Star Wars> (special paint, +more) (v)

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EVLN: Zoe EV product tie-ins for Star Wars> (special paint, +more) (v)

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Is the Renault Zoe Star Wars edition the electric car for Han Solo?
Dec 15, 2017  Zac Estrada

Renault ZOE Star Wars edition Renault




Americans on board with the pronunciation

1,000 examples destined only for the French market

Product tie-ins for Star Wars: The Last Jedi seem to have hit the market
just in time for the holidays — along with the movie you’ve probably just
seen — but there’s already a car that pays homage to next year’s Solo: A
Star Wars Story. This is the creatively named Renault Zoe Star Wars edition.

The Renault Zoe is an electric car sold primarily in Europe (Boston-based
nuTonomy has used them for autonomous test cars), but its maker seems to
think it has the right name to have some tie-in with the expanding Star Wars
franchise. Renault last sold cars in the US in the 1980s, possibly because
lots of money was spent on getting Americans on board with the pronunciation
of the French brand.

For the record, the Zoe was Europe’s best-selling electric car in 2016 and
sports a range of up to 250 miles on the European Driving Cycle.

This tie-in isn’t so surprising since Renault’s partner, Nissan, has been in
full Star Wars mode this fall after releasing a raft of The Last Jedi-themed
show cars last month at the Los Angeles Auto Show, and having released a
Nissan Rogue special edition for last year’s Rogue One. There are no
throbbing strobe lights on this Renault, just some stickers that honor the
Millennium Falcon, according to the company, as well as a purple motif on
the dashboard. The car also comes with Wi-Fi, a backup camera, 17-inch
wheels, and a Bose audio system, if that makes it feel any more special.

The Nissans were clearly made to be a more special than this electric
Renault, but the difference is that you can actually buy one of these Zoe
Star Wars models — if you act fast and live in France. All 1,000 examples
are destined for that market and will be available to order in March, ahead
of Solo’s premiere at the end of May.

I don’t know if I could ever see Harrison Ford’s Han Solo driving this
Renault Zoe, though. Maybe Alden Ehrenreich, but we don’t know just yet.
[© 2017 Vox Media]

Renault unveils limited edition 'ZOE STAR WARS' electric car
Dec. 15th 2017  It could maybe get some Star Wars superfans into electric
vehicle ownership. Who knows? Either way, they don't really need it to sell
the Zoe. We reported earlier this that the vehicle is still dominating EV
sales in several markets, especially its home market in France. But if
Renault wants to make a special edition of the Zoe ...

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