EVLN: (gm pr/koolaid)> Chevy Demonstrates A Proper(?) EV Launch With the Bolt

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EVLN: (gm pr/koolaid)> Chevy Demonstrates A Proper(?) EV Launch With the Bolt

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Chevy Demonstrates A Proper Electric Vehicle Launch With Bolt Success, Tesla
Falls Flat
Dec 5 2017  John Goreham

bolt in garage

By contrast to Tesla's failed Model 3 launch, the Chevy team has
demonstrated how to launch a modern EV.

Over the past three years or so, electric vehicle advocates have been
awaiting the launch of two special cars. The Tesla Model 3 and Chevy Bolt
were both to have expanded the electric vehicle market considerably in the
U.S. by offering lower cost, longer range, fun to drive vehicles. Both
automakers have launched their cars, and one has succeded, Chevy with its

Chevy Bolt Launch - Defining Success
What constitutes a successful vehicle launch is not set in stone. In
conventional compact and midsize cars, crossovers, or with pickup trucks,
the goal is simply immediate high volume coupled with high quality. Cars
like the Toyota Camry and crossovers like the Honda CR-V launch after
considerable preparation, in all 50 states (and Canada), and put up 30,000
unit sales in the first month they are available. Trucks like the Ford F-150
do the same thing but with double the volume. With electric vehicles, the
expectations are somewhat lower, and they are often set by the automaker.

In the case of the Chevrolet Bolt, General Motors prepared its key suppliers
in advance, re-tooled its Orion assembly plant, tested the vehicle for all
EPA-related specifications, and prepared its dealer network for a phased
rollout starting in key target markets. Chevy also prepared all of its
warranty and maintenance documentation and provided test Bolts to every
major and even minor media outlets so the public could get a sampling of
fair, third-party evaluations of its latest EV. Every step of that process
went off smoothly, and as planned.The press even named the Bolt "Car of the

Chevy's next step was to ramp up volume, add more states, and begin to
advertise and promote the Bolt to buyers. Chevy has also succeeded in every
one of these steps. In every one of the past ten months, Chevy's volume of
the Bolt increased. In July, the Bolt became the top-selling EV in America
for the month, and in three of the last four months, the Bolt has been the
top-selling electric car in the U.S. It's sales of 20,000 units year to date
are just behind the mature Tesla Model S and the Bolt may well end up the
top-selling EV in the U.S. market this year.

Chevy's remaining step in its launch is to continue to ramp up to its target
volume (which it is now approaching). Behind the scenes, Chevy has already
begun to work on its second-generation Bolt and at least one affordable
Bolt-platform-derived crossover. Chevy has also created fully-autonomous
Bolts and is preparing a global ride-sharing enterprise based on the Bolt.

Tesla Model 3 Launch Failure
Tesla handled the Model 3 launch a little differently. The company has been
boasting about a $35,000 entry price now for years without ever selling a
Model 3 for $35,000. Only more expensive long-range Model 3s were part of
the failed launch. Tesla's leader, Elon Musk, also boasted in tweets that by
this date, December of 2017, the company would be producing and delivering
20,000 Model 3 cars per month. It has only managed about 800 total since its
launch in July.

Tesla also has not told shoppers, or reservation holders how much its Model
3 maintenance plan will cost, and the EPA information required for its
Monroney window sticker was delayed by four months, something unheard of in
modern America. The latest news, from Reuters, is that up to 90% of the
Tesla vehicles produced did not pass quality inspections at the end of the
production line. Worse, a Tesla Model X owner and key investor was granted
exclusive access to the Model 3 (which Tesla has kept guarded from the
press) and he found the Model 3 to be of low quality by comparison to the
Model 3's key competitors. Rather than risk embarrassment from the
independent media outlets that do reviews of EVs, the folks at Tesla opted
not to supply test vehicles to even pro-EV outlets. Tesla even pulled its
Model 3 from car of the year consideration. Behind the scenes, Tesla was
developing a new low-volume hand-built supercar for the ultra-wealthy.

Two important new electric vehicles. One from a company with a solid design,
marketing, and production foundation, and another from a dynamic,
low-volume, luxury car maker with a charismatic leader. The results speak
for themselves.
[© Hareyan Publishing]

EVLN: Chevy admits small number of early Bolt EVs have faulty battery packs
Sep 04 2017
Sudden middle-of-the-road strandings of early-Bolt EVs during low SOC
Aug 26 2017
EVLN: GM extends Bolt-EV/Sonic-ice plant shutdown> (111day Bolt EV supply
Jul 24 2017
EVLN: Bolt EV ads do exist> ?GM targeting Volt pih buyers? = marketing on
the geek
GM Mgr sez "our customers don't really watch television." % Translation: GM
is going cheap and does not want to pay for TV ad time to sell the Bolt EV
to the general public, but GM will spend the money on TV ads to sell their
ice ...
Jun 23 2017
EVLN: $15734.29 for a 60kWh replacement Bolt EV battery pack> ($262/kWh)
Jun 16 2017
EVLN: US Chevrolet Bolt EV April 2017 Sales> total Bolt sold/yr creeps along
In First 3 Months Of 2017, Chevrolet Bolt Sales Reached 2,735 ...
Jun 04 2017
EVLN: GM's frugal(not-trying) ultra-slow Bolt rollout effort= nil public
awareness, availability
May 12 2017
EVLN: U's get Bolts> (Stop giving away Bolt EVs& deliver them to buyers)
Apr 13 2017
EVLN: Stalled Bolt deliveries discounted from dealerships’ margins> (?Bolt
Oil Change?)
Mar 24 2017
EVLN: Dealer's Cheesy Bolt EV Ad> sets his hair on fire to get a sale (v)
May 17 2017
EVLN: GM Bolt production won't be anywhere near 30,000 in 2017
Mar 15 2017
EVLN: GM's slacker compliance Bolt EV production> (14k/yr= a seller's
Feb 03 2017
EVLN: GM will err on building too few Bolt EVs, than suiting/matching
consumer demand
Jan 16 2017
EVLN: Chevrolet Delivered 579 Bolt EVs In December 2016
Jan 12 2017
EVLN: ‘Bolt EV is not for profit but to subsidize gas-guzzling ice’ sez
JPMorgan …
Dec 28, 2016
EVLN: Musk was right> Bolt EV demand will be higher than GM's planned
Dec 24, 2016
EVLN: $37k GM's 1shift (Sonic) crew takes 3days to build a Bolt EV
.... “Yes, we’re on target to do that,” says Yves Dontigny, production
launch manager for the Bolt. Exactly how many of the 5-passenger CUVs will
be made available is unclear. It takes three days for the assembly plant's
1-shift crew to build a Bolt from start to finish. They’ve been building
Dec 16, 2016
EVLN: Musk thinks GM is slow& missing an opportunity> there won't be enough
Bolt EVs
Dec 01, 2016
GM Killed The (Bolt) Electric Car : GM only selling Bolt in CA&OR ...
Nov 19, 2016
EVLN: $34k 200mi GM Bolt EV production starts> will go on sale in CA& OR
before 2017
Nov 11, 2016
EVLN: $34.5k Bolt EV Ordering Guide> unclear why the secrecy (categorized as
a truck)
Sep 29, 2016
EVLN: Bolt project code: G2KCZ (Z for EV= as in last, oddball, 1off?)
Sep 22, 2016
EVLN: 100 GM 200mi Bolt EVs per day beginning 2016/10
Jun 09, 2016

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