Audi will present a 60-second ad during the Super Bowl on Sunday. This
year’s spot, created by Venable Bell & Partners, focuses on electric cars.
The company’s prior ads have all been more than just “Run out and buy an
Audi right now!” pitches. It has used them to promote ideas as well as
sales. In 2017, it ran its now famous “Daughter” spot that called for equal
pay for women.
The new ad is called “Cashew,” and here is what Loren Angelo, vice president
of marketing for Audi of America, told AdWeek about it: “The biggest night
in football offers a national platform to share our commitment to
electrification while showcasing the future of electric performance with the
Audi e-tron GT concept, which Audi anticipates going into production in two
years. Discerning viewers will also notice a cameo by the e-tron SUV, which
is scheduled to hit U.S. showrooms in the second quarter of this year.”
The spot begins with gauzy view of a farm house set in the middle of a
field. Next, a hand comes into view and a man is seen walking toward the
house, where he meets his grandfather on the front porch. Granddad takes him
into the garage, where he pulls the cover off an Audi GT concept car.
As the grandfather unplugs the car from its charger, the grandson climbs in
and is awed by the car. Suddenly a bright white light shines through the
windshield and then. … Well, you will have to view the ad for yourself to
see what happens next. Look for it during the second quarter of Sunday’s