dink Cadillac: KeepRising, unprofits, Kettering, fires, Grill-Gun-Ports Terrify

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dink Cadillac: KeepRising, unprofits, Kettering, fires, Grill-Gun-Ports Terrify

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GM electric vehicle strategy last chance for Cadillac's success: executive
January 14, 2019  Nick Carey, Joseph White

DETROIT (Reuters) - General Motors Co’s strategy to make its luxury Cadillac
marque its lead electric vehicle brand is the automaker’s final opportunity
to turn the unit around and make it a success, a top executive said on

“We don’t have any chances left with taking Cadillac to a really new place,”
newly appointed GM President Mark Reuss told Reuters on the sidelines of the
Detroit auto show. “This is pretty much it.”

“So we really have to hit the ball here,” he added. “It’s my job to make
sure we do.”

In a move first reported by Reuters, GM said on Friday that a Cadillac would
be the first vehicle built on the No. 1 U.S. automaker’s “BEV3” platform to
challenge electric carmaker Tesla Inc.

Tesla’s market capitalization is higher than GM’s, even though Tesla has
never posted a full-year profit.

Reuss did not elaborate on what would happen if the multi-year effort to
make the Cadillac brand more profitable failed.

But GM has demonstrated repeatedly over the last two years a willingness to
exit unprofitable markets and kill weak car lines in North America. In
November it put five North American factories, including four in the United
States, on notice for closure and cut almost 15,000 jobs.

GM has struggled for years to make Cadillac more competitive. Last spring
the automaker replaced veteran auto executive Johan de Nysschen as head of
the Cadillac brand. Appointed in 2014, he outlined bold plans to reshape
Cadillac’s lineup with a $12 billion product program.

He moved Cadillac’s headquarters to New York in 2015, saying the brand’s
executives should be closer to the urban customers who had for years shunned

In a belated bid to catch up with rapidly shifting U.S. consumer
preferences, Cadillac said in 2017 it would shrink its lineup of sedans and
add sport utility vehicles and hybrid and electric vehicles.

Cadillac U.S. sales fell more than 1 percent in 2018.

Late Sunday GM unveiled its new 2020 Cadillac XT6 SUV that goes on sale
later this year and will be built in Spring Hill, Tennessee.

GM said in 2017 it planned by 2021 to introduce a new dedicated flexible
electric vehicle architecture and an advanced battery system to support the
development of at least 20 new models in the United States and China. Much
of Cadillac’s future growth is expected to come from China, the world’s
largest car market.
Slideshow (6 Images)

Reuss said “one of the first” fully electric Cadillac models using the new
platform would be on the market around 2022.

He said it was too early to tell how long it would take for Cadillac’s
entire lineup to become electric, but he anticipated a combination of
electrified and combustion engine models “for quite a few years” to come.

“All I’m focused on is what we’re doing right now…” Reuss said, “and getting
momentum back in Cadillac.”

Additional reporting by David Shepardson; Editing by Cynthia Osterman
Our Standards:The Thomson Reuters Trust Principles.
[© reuters.com]

GM is going 'all-electric,' but it doesn't expect to make money off
battery-powered cars until early next decade
6 Feb 2019  General Motors does not expect its electric vehicles to turn a
profit for at least a few more years, CEO Mary Barra told investors
Wednesday. The largest U.S. ...

Why GM's Electric Cadillac Should Absolutely Terrify Tesla & Elon Musk
February 7, 2019 - When people talk about luxury electric vehicles, Tesla is
inevitably the first brand that comes to mind. Refusing to be outdone by
this relatively new kid on the block, storied American auto company GM plans
to steal Tesla’s thunder by outfitting its legendary Cadillac with EV ...

EVs will be successful when automakers can call them profitable
2019-02-07  Major automakers are still dependent on the profits made from
high-margin conventional cars, even as they change their focus to electric
vehicles. The big ..

(old Dare Greatly tagline replaced by #KeepRising in 2gal video)
Cadillac No Longer Daring Greatly
February 25, 2019  Completing the makeover, Cadillac tossed its “Dare
Greatly” tagline in the trash ...  the two women serve as the human
embodiment of the Cadillac brand. Yes, Caddy has what it takes to take the
podium and accept the best-of award; it has the brawn and tenacity to fight
back and win after finding itself against the ropes, etc, etc. #KeepRising
... comment: That means that for instance electric cars will even be further

A century before Elon Musk’s Tesla, electric cars were popular in many
2019/02/24  Also in 1912, Charles Kettering invented the electric starter
for Cadillac, eliminating the need for hand cranks on gasoline ...

Cadillac owners reporting vehicle fires caused by seat heaters
Feb 14, 2019  Several drivers are reporting their vehicles caught fire, and
they blame electric seat warmers. Delecia Douglas drives a 2013 ...

This $350,000 Armored Cadillac Escalade Has Gun Ports, Electric-Shock Doors,
Smokescreen Systems
February 11, 2019  Have you ever found yourself cruising down the highway in
your Cadillac Escalade wishing your luxury SUV was a bit...safer? ...
Two-inch-thick ballistic glass, counter-attack sound cannon, night vision,
and an anti-jamming satellite system make this Escalade a rolling vault ...

(death of a gm ice salesman)

Chevrolet Volt’s Discontinuation Leaves Battery Plant Employees Out of a Job
December 21, 2018  Despite the presence of the 238-mile, fully electric
Chevrolet Bolt, GM felt the ... Faster charging would encourage owners to
use it as an EV, the automaker said ...

What's the future of electric cars in Ontario?
December 25, 2018 ... The Oshawa’s General Motors car assembly plant in
Oshawa, Ont., Monday Nov 26 , 2018. General Motors will close its production
plant in Oshawa, Ont., along with four facilities in the U.S. as part of a
global reorganization ...

14k Volt-pih jobs cut= quiet-death rip> GM sold only enough 2lead
Farewell, Chevy Volt: An Oral History of the Plug-In Hybrid
12.26.18  Who Killed the Electric Car hit Sundance in January 2006 and we
did a press tour that spring. Chris Payne, the director, and I were standing
on a street corner in ...

Opinion: Expiring tax credits hurt US automakers, favor imports
Dec 27, 2018  The credit granted buyers of electric cars up to $7,500 back
on their federal tax bills for buying a qualifying electric car. The point
was to make electric cars as ...

CEO Barra looks to China for GM's electric rebirth
December 28, 2018 ... Almost half a decade on, GM’s chief executive officer
confronts another formidable challenge: navigating tariffs and the wrath of
President Donald Trump while reshaping the business and preparing for an
all-electric future that’s likely to be centered on China ... Elon Musk has
already decided Tesla’s ultimate future may lie in China. How GM’s
next-generation models fare there may also determine GM’s — and Barra’s —
fate ...

EVLN: GM.ca prez sez "there isn't anything to build" (v)
GM Canada president says electric vehicles are the future — but they won't
be made in Oshawa
Dec 4, 2018  ... the governments that helped bail out the automaker in the
last financial crash. ... Oshawa plant workers, who won't get a crack at
engineering electric cars ...

After laying off 15000 workers, GM has a message for Wall Street ...
January 11, 2019  GM also is preparing to make a big push into autonomous
and electrified vehicles. Barra said Friday that an all-new family of
battery-electric vehicles will begin ...

Ford to cut jobs in Europe as part of shift to trucks, SUVs, electric cars
01/11/2019  FRANKFURT, Germany (AP) — Ford Motor Co. said Thursday it is
cutting jobs in Europe as it reshapes its business to focus on more
profitable commercial ...

Thousands of GM engineers reassigned to work on EVs
January 11, 2019  GM appears to be serious about their zero-emissions
vision: the company is shifting 75% of its powertrain engineers from inte...

UAW Wants GM To Build Cadillac Electric Vehicle In US
Jan 14, 2019  This past Friday, General Motors announced Cadillac will
spearhead the automaker as it transitions to an all-electric future. The
United Auto Workers union ...

(layoffs= fact of life)
Tesla layoffs: More than 1,000 in Fremont, Palo Alto, Lathrop
Tesla’s Fremont factory will be the hardest hit in California by the global
job cuts the electric vehicle maker announced las...

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